Dynamic and results-driven marketing executive with over 15 years of experience advising enterprise organizations and startups on brand development, performance marketing, and team optimization through innovative organizational design. My career spans client-side, agency, and consulting roles, delivering expertise in creating impactful campaigns, fostering team excellence, and driving business growth. I specialize in designing integrated marketing strategies and operational frameworks that scale across B2B and B2C sectors.
I’ve successfully built and led high-performing teams, developed breakthrough brand strategies, and implemented performance-driven campaigns for top global brands. My approach leverages data-driven insights, cross-functional collaboration, and creative innovation to optimize outcomes, from scaling startups to enhancing operational efficiency within Fortune 250 companies. My leadership has transformed marketing organizations by refining processes, strengthening team dynamics, and fostering a culture of creativity and accountability.
Notable achievements include:
- Leading the in-house creative and marketing teams at WNDR Museum, achieving an 18% YoY increase in attendance and 38% revenue growth through integrated marketing campaigns.
- Establishing a decentralized web-focused brand strategy at Sonr.io, bridging blockchain technology with user-centric solutions.
- Driving a 15% YoY revenue increase and measurable client growth at Legacy Marketing by leveraging data insights and designing omnichannel campaigns.
- Overseeing the global visual brand strategy at Aon, unifying 600 acquisitions and standardizing brand messaging across a multi-billion-dollar enterprise.
I thrive on creating engaging and personalized customer experiences, utilizing cutting-edge technology and marketing strategies to achieve measurable results for diverse audiences.
Core Skills: Creative & Marketing Leadership, In-House Creative Studio Management, Brand Architecture, Performance Marketing, Organizational Design, Strategic Partnerships, Data-Driven Insights, Team Optimization, Omnichannel Campaigns, Cross-Functional Team Leadership, Brand Management, Content Strategy, Digital Marketing, Executive Leadership, Budget Management, Research & Analytics, Mentorship, Communication, and Strategic Planning.