I am an experienced Head of Creative Services & Brand Director for Fortune 500 enterprises, boutique and medium size agencies and privately held companies. My passion is for growing multi-practice teams of all sizes, managing and transforming global organizational structure and leading through change management. My focus has always been attracting, managing and retaining top talent.
I have served as an executive creative director for market leaders in the B2B and B2C verticals and professional services firms with a focus on growth through mergers and acquisitions including:
- Fortune 200 professional service firm Aon (NYSE: AON)
- Experiential marketing leader Legacy Marketing
- Out of home media leader Clear Channel (NYSE: CCO)
- Public relations leader Zeno Group, An Edelman Company
My career has demonstrated that consistent execution is critical to the success of any company. I have managed teams through market downturns, mergers and acquisitions and declining market share. Some of my most fulfilling work has been defining and repositioning a Fortune 200 brand coming out of the 2008 financial crisis; developing a brand strategy to increase employee satisfaction scores, drive NPS growth and leading to increased growth; building a creative team from scratch and defining the value proposition for an independently owned marketing agency to be better position for the marketplace.
I’ve spent my career as a creator/designer for agencies and a client-side leader focused on building environments where the creative process can grow and flourish. I specialize in creative team development and management. I’ve helped lead companies challenged with creative execution and identified ways to consistently differentiate brands in the marketplace. I’m still hands-on in the creative community as an ambassador/influencer for Leica camera which drives me to push further and connect with other creatives every day.
Expertise: Experiential Marketing | Creative Direction | Strategic Partnerships | Creative Staffing Strategy | Client Relations | Stakeholder Management | P&L Responsibility | Vendor Management | Process Optimization/Improvements