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Collaborated with top executives to shape the global creative design vision and oversee the full spectrum of B2B brand portfolio development. By tapping into various data sources and translating trends into compelling visual communications, we achieved an impressive 200% revenue growth over the past three years.
In my role, I led and inspired in-house creative teams, fostering an environment that encouraged exploration, meaningful exchanges, valuable feedback, unwavering focus, and boundless creativity. This extended across different geographies, verticals, and a diverse range of financial services products.
Recognizing the need for operational excellence, I established a creative hub in Singapore, optimizing workflow and efficiency. As a Member of Aon’s Leadership Group, I managed creative teams spanning North America, the UK, and Asia, while also cultivating crucial relationships with Creative and Sports-Marketing agencies.
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In spearheading the launch of the Genesis NFT project for the Zhou Brothers on Nifty Gateway, I navigated the rich tapestry of ShanZuo and DaHuang’s artistic ethos, intricately interwoven with the fusion of Eastern and Western philosophy, art, and literature.
The open edition focuses on the Zhou Brothers signature Spirit figures. Iterations of the spirit flicker across a painted, graphic backdrop. The abstract style merges China’s primitive art aesthetic – inspired by the ancient Huashan rock paintings – with the language of western art tradition. An established system of symbols express life’s passion and power, and successfully represent an eastern philosophy through a contemporary vision.
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Launched in Chicago in 2022, Future Galerie was a cutting-edge digital and IRL immersive art exhibition that explored how revolutionary creative technologies offered new possibilities for creating, collecting, and experiencing art. A convergence of the virtual and physical, Future Galerie promised a world-class exploration of the endless possibilities afforded by modern creativity. The curated immersive art installations, dynamic educational programs, and strategic collaborations with leading artists and marketplaces positioned it as a hub of innovation, connection, and shared cultural experiences at the forefront of contemporary art. Among the esteemed featured artists were Logik, Lefty Out There, Willea Zwey, Adrian Stein, RSVP Gallery x All Summa’s Notel Motel Drop, and All Summa as musical guests. The event was hosted by LOGIK alongside VaynerNFT Chief of Staff Katrina Gamueda-Smith, making Future Galerie a must-attend destination for those eager to explore the intersection of art and technology.
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As a current Strategic Advisor at Vitruveo, I am actively contributing to the transformative mission of empowering creators in the art and innovation world. In this role, I play a key part in shaping brand strategy, communications, team building, artist relationships, and partnerships. Vitruveo’s vision revolves around enabling creators to earn a sustainable income through their talents, emphasizing passive income, IP rights management, and financial incentives. I collaborate with a dynamic team to drive blockchain adoption, reward early backers, maintain innovative tokenomics, ensure audience utility, and establish meaningful partnerships that validate our approach. Together, we are building a more inclusive, creative, and innovative world for artists. If you share this passion, I’d love to connect and explore potential opportunities or collaborations.
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From pre-concert promotions to arena touchpoints, I consulted on the comprehensive strategy aimed to establish Contraluz Mezcal as a prominent and influential brand, creating culturally relevant moments that captivated and educated audiences. My commitment to immersive experiences and measurable impact was instrumental in ensuring the success of this high-profile collaboration.
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Anderson Paak X Complex
In collaboration with Grammy laureate Anderson .Paak, we teamed up with Jameson to captivate a new audience during a pivotal cultural event. Introducing the #MeetMeAtTheBar experience at ComplexCon: an immersive dive bar setup right at the epicenter. Visitors flocked for exclusive merch co-created with The Good Company, and to their surprise, shared cocktails with Anderson .Paak himself. Dive in and relive the moment.
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WNDR Museum stands at the vanguard of art and technology, a dynamic collective of visionaries, artists, poets, and designers. Beyond a mere museum, WNDR is a pulsating hub of innovation, encompassing immersive exhibits, a state-of-the-art creative studio, and groundbreaking collaborations. Dive into a world where artistry meets imagination, and every corner is an invitation to explore the boundless possibilities of creativity.
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“TEN ICONS RECONSTRUCTED”
On November 14th, coinciding with the global launch of a collection, two photos were posted. The first depicted a man showcasing Abloh actively designing Nike models, emphasizing his direct involvement. The second highlighted a caption “Dover Street Market” over Abloh’s image, hinting at the renowned fashion store in Singapore and its involvement in selling the collection. This store, among others, conducted online raffles for the collection’s purchase, allowing only a few lucky ones to buy, while others anticipated the general online release. I shot this campaign on the Leica D109 for the launch.